Signals
Signals from the channel.
What we are seeing across partner ecosystems and direct customer bases. Written by the team that runs the programs, not by a content desk.
Latest
Certified is not the same as convinced.
Partner programs were built to measure participation. Preference is a different thing, and the program cannot tell them apart.
Erik Vogel · Founder & CEO · August 2026
The library
Everything we have written.
Field notes from live programs: what the data says, and what to do about it.
See the signal
See where your revenue is hiding.
A 30-minute conversation. No deck.