For OEMs and distributors

You can see what your partners sell. You cannot see how they serve.

Your brand is on the box, but the end-customer experience lives with the partner. VistaXM gives you a neutral, benchmarked view of how your channel is really performing, before it shows up in revenue.

Already live with a major OEM.
PartnerHow they sellHow they serve
Apex Data Systems
92
?71
Northgate Integration
84
?24
Cobalt Networks
63
?66

VistaXM fills in the column your dashboards cannot.

Illustrative
The conviction gap

Certified is not the same as convinced.

Your partners are enrolled, certified, and tier-qualified. That tells you they can sell you. It does not tell you whether they will, in a competitive moment. The conviction gap, the distance between what a practice leader commits to and what the front line actually recommends, is where revenue is won or lost.

Acme Logistics
7-month read
Executive / Decision MakerNPS 0
TechnicalNPS 0
Procurement / CommercialNPS 0
Operations / Day-to-DayNPS 0
7221
Δ 51
point gap
Flagged 7 months before renewal, the earliest reliable signal this account is at risk.
The partner shadow

Your customer is speaking.
You’re just not in the room.

When a partner or broker owns the relationship, the vendor sees the forecast, not the experience behind it. The signals that predict churn stay hidden until the renewal is already at risk.

Channel visibility map
Revenue risk forms here
01 · Vendor

The reported view

Pipeline, forecasts, and a relationship status filtered through the partner.

CROFORECAST
Partner forecastLooks healthy
02 · Partner / Broker

The information filter

What moves the deal gets shared. What threatens the relationship rarely gets written down.

FILTER
Signal transmittedSelective
03 · End customer

The actual experience

Small moments of friction compound quietly into a renewal decision.

Customer experiencing unresolved service friction
Onboarding frictionRising
Support fatigueRising
Operational riskHigh

The partner shadow is not a data gap. It is a revenue warning system no one has instrumented.

VistaXM makes the invisible measurable
What you finally see

A neutral read on your whole channel.

One benchmarked view of how the channel really feels about selling your solutions, drawn from the partners who decide whether you make the shortlist.

All benchmarked across your ecosystem.

See a sample deliverable

A partner conviction readout, at a glance.

This is the format you receive: a named partner, the conviction and recommendation scores that matter, the gap that predicts the next move, and the intervention that closes it. Illustrative only, not a real client.

Request the sample deliverable

Sent to you on request.

Partner conviction readout
Sample, not a real client
Northgate Integration
Tier 1 partner, North America
58
Conviction score
41%
Active recommendation
22 pts
Conviction gap
Conviction vs. benchmark58 / 74 avg
Recommended move
Deploy SA-level enablement at the selling floor.
Sample, not a real client
Why a neutral third party

Why your partners will tell us what they will not tell you.

Partners see your surveys as performance reviews. They tell a confidential neutral third party what they will never put in writing to you. Independence is structural, and it is not something the program being evaluated can replicate.

Two partners in a candid, confidential conversation
The light-touch pilot

One input from you. An executive readout in 90 days.

You provide a partner contact list. We design, field, analyze, and present. No survey to write, no outreach to manage, no internal project team. A baseline across 60 to 80 partners, with an executive readout at day ninety.

1 input
A partner contact list is the only thing you provide.
60 to 80
Partners covered in the baseline across your ecosystem.
90 days
From kickoff to a presented executive readout.
01

You provide a partner contact list

One input. That is the whole ask of your team.

02

We design, field, and analyze

No survey to write, no outreach to manage, no internal project team to stand up.

03

We present an executive readout

A baseline across 60 to 80 partners, delivered and walked through at day ninety.

“They bring an agnostic viewpoint into the data, and having that unbiased filter is critical to our mission.”
Deanna Davenport, VP of Customer Experience, ePlus(CRN, April 2026)
See the signal

See where your revenue is hiding.

A 30-minute conversation. No deck.